AuthentifyIt creates an intelligence operating system for physical products
From QR to NFC, we bring your items into the digital world—enabling them to tell their story, prove their authenticity, and unlock new ways to engage and grow
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Digital Product Passport
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KEY BENEFITS
What Authentify unlocks for your brand
Discover how every physical product can become a channel for data, engagement, and trust.
KEY BENEFITS
Self-verifying authenticity
Prevent counterfeiting with smart layers of validation. Embedded technology that protects your brand and delivers real trust to the consumer.
Smart, multi-layered validation
Product-embedded protection
Secure and trusted brand
Real trust for the consumer
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Direct engagement
Products that inform, engage, and retain
Turn your product into a direct touchpoint with the customer. Deliver useful information, style, authenticity, and services straight from the packaging, garment, or collectible item.
Live customer touchpoint
Useful information and style
Proven authenticity
On-product services
Proven trust
Ready for the new market demands
Verify origin, materials, usage, and certifications with reliable data. Share information with customers, partners, and regulators with transparency and trust.
Certified origin and materials
Clear and reliable data
Transparency for customers
Compliance with regulators
Traceability
Full traceability and real-time intelligence
Track the full lifecycle of each item—from factory to consumer, including resale, reuse, and recycling. Access live data, ready to drive decisions and deliver value at any moment.
From factory to consumer
Data for resale and reuse
Information for recycling
Insights ready for decision-making
Continuous value
Future-ready products
Automate data and instructions to simplify resale, repair, or recycling. With LifePass®, your product keeps generating value even after the first sale.
Automated data and instructions
Simplified resale, repair, and recycling
LifePass® that keeps value alive
A product that stays relevant—even after the first sale
HOW IT WORKS
How do we give voice to physical products?
At AuthentifyIt, every physical object gets a digital DNA: a unique identifier unlocking a universe of information and interactions. Just a simple tap or scan, and the experience begins—origin, ownership, services, upgrades, and much more. All managed by a smart operating system connecting you, your product, and your customer on a single platform.
Unique identifier per physical item
Instant digital interaction
Living proof of authenticity
Real-time data
results
A new owned communication channel
Connect
Once added, send personalized, automatic, and/or geolocated push notifications to your “walletized” customer base
Retarget
Update and engage your LifePass based on your key moments, news, events, and more — as often as you like.
Track
Track, predict and optimise customer experience with real-time reporting and trend forecasting
Our Partners
Brands leading the future, together with AuthentifyIt
Our partners trust the technology that connects physical products to the digital world—with intelligence, traceability, and continuous value.
"LifePass has transformed how we engage fans, giving us deeper insights into their preferences and behaviors. It’s a game-changer for enhancing the fan experience and strengthening loyalty."
RWC
Grow Existing Revenue
Increase engagement and loyalty
Expand fanbase and reach
Drive product awareness and sales
"LifePass has unlocked new revenue opportunities by optimizing fan engagement and sale upgrades. It’s a powerful tool for maximizing our existing assets and driving greater profitability."
LEGENDS
Develop New Opportunities
Grow sponsorship opportunities
Optimise membership and loyalty programs
Build local partnerships
"LifePass has opened new opportunities by connecting fans with exclusive experiences and partners. It’s a game-changer for driving sponsorship value and innovative revenue streams."
