How Object Identity Is Shaping the Future of Consumption

Applied Innovation

From Physical to Digital: How Object Identity Is Shaping the Future of Consumption

What does digital identity of objects mean?
It means assigning each product a unique identity — via QR codes, NFC with hash, and tokens — that connects the item to an immutable digital record, traceable throughout its lifecycle, enabling interactions with digital services.

Technical Foundations

Blockchain: Acts as a distributed ledger where each digital identity and event is cryptographically recorded (SHA-256, Merkle trees) to ensure immutability and transparency.
NFC with hash and DynamicID: Chips like NTAG 424 DNA use cryptographic authentication to prevent cloning and enable ID updates with each scan.
DIDs and interoperability: Decentralized identities following W3C standards support system-agnostic architecture and enable trustworthy verifications across trust frameworks.

Transformation in Consumption

Products as services: Enables subscription models, leasing, predictive maintenance, and secure resale.
New revenue streams: Post-sale services, loyalty programs, and digital history add value.
True ESG compliance: Documented traceability and lifecycle meet regulatory and venture capital demands.

Authentify’s Role

Backend platform with APIs for issuing, reading, and updating digital identities.
Permissioned blockchain infrastructure supporting audits and corporate privacy.
Integration with DIDs, digital wallets, and ERP systems via SDKs.
Strategic dashboards to monitor usage, lifecycles, sustainability KPIs, and compliance.

Strategic Impact
By adopting digital identity through Authentify, brands turn products into “digital attachables”: verifiable, traceable, and connected — unlocking a new ecosystem of consumption. This enhances user experience, builds trust, and positions the company to compete in markets with high demands for responsibility and innovation.

Applied Innovation

From Physical to Digital: How Object Identity Is Shaping the Future of Consumption

LifePass® ensures that your product continues to generate value even after the initial sale—facilitating smart resale, repair, or recycling.

No. AuthentifyIt is designed to work without requiring a dedicated app. Authentication and product information can be accessed directly through browsers or digital wallets like Apple Wallet and Google Wallet, offering a seamless experience for both brands and consumers.

Yes. You control what data is shared, with whom, and when. AuthentifyIt protects your data with cryptographic verification layers, ensuring security, integrity, and privacy — even in offline environments.

Yes. The solution is modular and adaptable, suitable for physical products across sectors such as fashion, electronics, cosmetics, construction, and high-value goods. The technology can be tailored to each product’s nature and lifecycle.

AuthentifyIt enables you to record and share essential product lifecycle data — including origin, composition, maintenance, repairs, and disposal — in compliance with regulations such as the EU Digital Product Passport (DPP). It supports environmental transparency and regulatory readiness.

No. Verification and interaction can be done using any modern smartphone via QR codes or NFC. Integration into your products only requires the use of smart tags or compatible chips, which AuthentifyIt can supply or help configure.

By digitizing your products, you can offer after-sales services, loyalty programs, maintenance, secure resale, and personalized customer experiences. The digital history of each item adds value and enables new business models, such as leasing, subscriptions, and second-life marketplaces.

lifepass

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