product cloud
Give your products digital life and real value
Integrate data, authenticity, and digital experiences to transform each item into a continuous source of value and engagement.
results
Products that think, speak & serve
Allow owners to interact directly with their products and send real-time, behaviour-specific push notifications when it matters most. The Object Operating System captures first-party data, enabling brands to create new services and products through seamless experiences.
Ecosystem
One Platform. Three Products
Lifepass Studio
Create, manage and deliver personalised, contextual experiences
- AI-enabled experience design
- Manage and create branded services
- Sync product inventory to webshop
- Integrate a world of services
Lifepass Analytics
Track, predict and optimise customer experience in real-time
- Omnichannel data tracking
- Customer journey mapping
- AI-powered sentiment analysis
- Real-time action dashboards with agents
COLLECT
Full visibility of the product journey
Each product carries a story — and AuthentifyIt lets you record every chapter with precision. From the origin of the materials to the moment the item reaches the final consumer (and beyond), the entire journey is captured in a single continuous data stream.
Our platform easily integrates with the systems your company already uses, such as ERP, PLM, or PIM, through open APIs or direct upload. This data is automatically organized, standardized, and cleaned, ensuring consistency and quality from the start.
At every stage — production, sale, resale, use, or disposal — the information is updated in real time, enabling complete and reliable traceability.
- All of this is saved in the digital DNA of each item, ready to activate services, generate insights, and unlock value at any time.
Top performing items
Men’s 24/25 Home Pro Shirt
0
%
Men’s 24/25 Away Pro Shirt
0
%
Men’s 24/25 Home Shirt
0
%
Total claims
0
-
0
%
Total claims
0
-
0
%
ACTIVATE
Activate experiences with a scan.
Give your products the power to act — literally. By applying identifiers such as QR codes, NFC chips, or unique codes, any part of the item can become a digital interface. When scanned, the product unlocks an instant, personalized experience: proof of authenticity, exclusive content, technical support, access to benefits, rewards, or even VIP events. This transforms each physical item into a continuous point of contact with your customer. More than just a product, it becomes an active channel of engagement and value — staying relevant long after the sale.Our platform easily integrates with the systems your company already uses, such as ERP, PLM, or PIM, through open APIs or direct upload. This data is automatically organized, standardized, and cleaned, ensuring consistency and quality from the start.
At every stage — production, sale, resale, use, or disposal — the information is updated in real time, enabling complete and reliable traceability.
- With LifePass®, you define what happens to your product today, tomorrow, and throughout its entire lifecycle.
EXPAND
Products that respond, learn, and evolve.
It’s not just about control — it’s about intelligence applied to the product journey. AuthentifyIt lets you track, in real time, how, where, and by whom your item is being used. Based on this data, you can automate responses, unlock benefits, offer promotions, or trigger personalized workflows based on behavior, location, or specific events. You can create logical rules such as:At every stage — production, sale, resale, use, or disposal — the information is updated in real time, enabling complete and reliable traceability.
- If resold, reset status and activate a new journey.
- If sold in country X, unlock feature Y
The product ceases to be passive and transforms into an intelligent agent within your operation — capable of generating data, activating services, and creating value at every stage.
Autostart
Instant frictionless activation
Every object becomes a channel driven activated by purchase. With the LifePass, buyers activate a unique, secure pass of ownership directly in their Apple or Google Wallet. Seamless EPOS and web integrations makes physical products instantly alive, connected, and intelligent
Pay at checkout
When a customer makes a purchase, our system dynamically generates a unique activation code through our LifePass ePOS and web integration
Receive lifepass
The customer instantly receives a personalized digital LifePass with a QR code printed on their receipt or a link sent via SMS or email
Activate your lifepass
The customer simply activates the LifePass in their phone’s digital wallet (Apple Wallet or Google Wallet) like a bank card or boarding pass
