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How Object Identity Is Shaping the Future of Consumption

Digital identity as a bridge between products and innovation in consumption.

How Object Digital Authentication Contributes to the Circular Economy

Turning products into drivers of traceability and sustainability.

Digital Product Passport (DPP): The New European Union Law

It starts in July 2024 and redefines sustainability and transparency in the EU.

f.a.q

Frequently Asked Questions

Find quick and straightforward answers to your questions.

How does the LifePass® integration work?

LifePass® ensures that your product continues to generate value even after the initial sale—facilitating smart resale, repair, or recycling.

Do I need a specific app to use AuthentifyIt's technology?

No. AuthentifyIt is designed to work without requiring a dedicated app. Authentication and product information can be accessed directly through browsers or digital wallets like Apple Wallet and Google Wallet, offering a seamless experience for both brands and consumers.

Is it safe to share my product’s data with consumers?

Yes. You control what data is shared, with whom, and when. AuthentifyIt protects your data with cryptographic verification layers, ensuring security, integrity, and privacy — even in offline environments.

Can I use the technology on any type of product?

Yes. The solution is modular and adaptable, suitable for physical products across sectors such as fashion, electronics, cosmetics, construction, and high-value goods. The technology can be tailored to each product’s nature and lifecycle.

How does AuthentifyIt help comply with regulations like the DPP?

AuthentifyIt enables you to record and share essential product lifecycle data — including origin, composition, maintenance, repairs, and disposal — in compliance with regulations such as the EU Digital Product Passport (DPP). It supports environmental transparency and regulatory readiness.

Do I need special equipment to use AuthentifyIt's system?

No. Verification and interaction can be done using any modern smartphone via QR codes or NFC. Integration into your products only requires the use of smart tags or compatible chips, which AuthentifyIt can supply or help configure.

How does the platform help create new revenue streams?

By digitizing your products, you can offer after-sales services, loyalty programs, maintenance, secure resale, and personalized customer experiences. The digital history of each item adds value and enables new business models, such as leasing, subscriptions, and second-life marketplaces.

What are “smart digital assets” products?

These are physical products enhanced by AuthentifyIt with a verifiable digital identity, enabling them to interact with systems, services, and users in a secure and trackable way. They become connected assets that record events, automate processes, and continuously create value across their lifecycle.

What sets AuthentifyIt apart from other authentication systems?

AuthentifyIt goes beyond basic authentication by offering a comprehensive, end-to-end platform. It enables interoperable digital identities, cryptographic verification that works even offline, seamless integration with digital wallets, and advanced dashboards for tracking product lifecycle and sustainability KPIs. The platform also supports ESG and regulatory compliance, while its flexible architecture allows global scalability and brand customization without disrupting existing operations.

lifepass

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