What is object digital authentication?

Object digital authentication is the application of technologies such as QR Codes, NFC, blockchain, and digital identity to assign a unique and verifiable identifier to physical products. This enables tracking of origin, ensuring authenticity, and monitoring the item’s life cycle in real time.
By turning a physical product into a digitally authenticated object, companies create new channels of transparency and engagement with customers, while also establishing strong mechanisms for control and compliance. This process, in addition to protecting against counterfeiting and brand misuse, can be a strategic tool in the transition to sustainable and circular models.

Contributing to the circular economy

In the context of the circular economy — a model that aims to keep products, materials, and resources in use for as long as possible — digital authentication offers essential functionalities:

• Complete traceability: from manufacturing to disposal or reuse, every relevant event can be recorded on an immutable layer of data.

• Waste reduction: digitization allows for the identification of loss points and improvements in logistics and maintenance processes.

• Extension of product lifespan: by authenticating an item and recording maintenance, repairs, and ownership changes, a use history is created that adds value and encourages reuse.

• Trust in recycling and reuse: knowing the origin and composition of a product is crucial to ensure proper end-of-life handling.

How Authentify makes this possible

Authentify develops digital authentication solutions focused on security, scalability, and user experience. Key components include:

• Creation of a digital product identity using proprietary protocols, integrable with QR Codes, NFC chips, and mobile-readable APIs;

• Cryptographic verification layers that ensure the product’s origin and history even in offline environments;

• Integration with digital wallets (Apple/Google Wallet), enabling access to certificates, usage instructions, and life cycle data directly from a smartphone — with no dedicated app required;

• Adaptable interfaces for brands and consumers, allowing everything from simple verifications to interactive post-sale experiences or sustainability programs.

Authentify’s solutions are already being applied in industries such as fashion, construction, electronics, and high-value goods — all highly sensitive to authenticity and environmental impact concerns.

A new role for authentication

By digitizing objects with verifiable identity and history, authentication becomes more than just an anti-fraud tool. It becomes a strategic ally for companies seeking traceability, environmental responsibility, and a new relationship with their consumers.
By securely and seamlessly connecting people, products, and data, Authentify reinforces its mission: to develop technologies that protect individuals and organizations, fostering security, trust, and efficiency — including on the path toward sustainability.